The future for those diagnosed with *** cancer, as well as the home building industry, is about to get a whole lot brighter.
Pinkwood has officially launched the first installation of its fire, mold and moisture resistant flooring products in Calgary.
Homes built with this innovative product are easy to spot, as the home frame stands out in bright Pepto pink. While the colour of the homes proves the protection added to these homes, the colour pink means a lot more to Pinkwood president James Lind.
“The home building industry in Calgary and Alberta has always been a very strong supporter of various charitable activities. We have been fortunate enough to partner with the Canadian *** Cancer Foundation, which is our inspiration for the bright pink colour.”
One cent of each linear foot of Pinkwood product produced will be donated directly to the foundation, which averages about $25 for every home built with the product.
“When this future home owner take possession of this house, he’s not only going to have the piece of mind of knowing that his home is protected from fire, from mold, from fungus, from rot, he’s also going to have the satisfaction of knowing that he contributed towards a worthy cause,” Lind says.
The first Pinkwood home is being built in the community of Chestermere, east of Calgary, by Greenboro Homes. Ryan Armstrong, director of operations with Greenboro, explains that not only are they supporting additional safety, health and security to home owners, but providing lasting support to a worthy cause.
“The difference between Pinkwood and a lot of our charitable donations is this is going to be ingrained in our DNA,” he says.
“We’re constructing homes in this product. You can see this product on our houses forever.”
Tamara Smith was at the official launch on behalf of the Canadian *** Cancer Foundation and received on their behalf a cheque from Pinkwood.
“This is just by far the most innovative and creative partnership that we’ve ever been involved in,” Smith says. “We’re just so honoured that Pinkwood has chosen to partner with us. Clearly it’s a good fit, and it’s such a great opportunity. This partnership definitely brings us a step closer to our goal of a future without *** cancer.”
There’s still more brightness coming up this week. The community of Cranston and Carma Developers will be holding a Summer Hawaiian Luau at Century Hall, the first public summer event since it opened in March 2010.
The event runs from 1 p.m. to 4 p.m. on August 29. Learn to hula, enjoy some Polynesian nosh and have fun in the water park.
Admission is free and open to the public.
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